There are many themed social networks, and Jumo is another reincarnation of this concept. The focus of Jumo is a noble one. Users can join up and support a cause, pushing for positive global change. The site is dedicated entirely to helping users take action about the causes they believe in. Organizations can share information while individuals can learn and provide their own input and support. The average user can stay informed on updates on their cause of choice each day through Jumo. Doing so helps show support and arms them with information so that they can encourage others and push even harder for a change. Through Jumo, more people can play an active role in helping the efforts of a cause they value.
Jumo was founded in February of 2010 by Chris Hughes. Hughes was also the cofounder of the hugely popular social networking website, Facebook. He was also the director of online organizing for President Barack Obama’s 2008 campaign. Today, Hughes holds the position of director for Jumo. Jumo is currently based out of New York City. The team includes Managing Director Kristen Titus, Web Developer Nick Thuesen, Outreach Director Kristin Resnansky, and Designer Brennan Moore.
Many sites have adopted the focus on causes and empowering individuals. Jumo seems to be another version of this theme. The site offers many helpful features and ways to make supporting a cause easier. The most prominent aspect of Jumo is the presence of Chris Hughes, who has played a large role in other online endeavors.
The Jumo website uses a stylish but simple design. The background is primarily white space with a dark header across the top, contrasting the green and white Jumo logo. The site looks professional and includes no clutter or other design pitfalls. The green and black color scheme works really well. Users can navigate the site easily, searching for organizations and learning more about them without any distractions.
Visitors can become Jumo users by clicking on the large green “Sign Up” button prominently displayed along the right hand side of the homepage. New users are advised that a Jumo account requires a Facebook account. Clicking the green button pops up the Facebook login page. The user must enter their username and password to continue. Unfortunately, those without a Facebook account or who do not wish to link their Jumo account to Facebook have no other choice. There is no traditional login option or alternative solution. This is not terribly surprising considering the history of the founder, but a bit annoying nonetheless. Additional login options would be a plus.
Jumo does not charge users for signing up and following organizations. Anyone can gather a great deal of information about a cause or non-profit organization through the site. The site itself is listed as non-profit. Users are welcome to donate to Jumo to support what it does. The amount of money spent on Jumo depends entirely on how much the user donates to the causes they support. Donations made through the Network for Good will be charged a 4.75% processing fee. Otherwise, the site is entirely free to use.
Jumo is ideal for non-profit organizations who want to gain more exposure as well as individuals who want to support a cause or learn more about current causes. The site is easy to use and free to sign up. Users who sign up can follow their favorite organizations to stay on top of recent developments as they happen.